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Resume

Work Experience

Cora Bank

UX RESEARCHER

Feb 2021 • Nov 2022

First Brazilian Digital Bank For Companies

• Responsible for the technical leadership of the UX Research team

• Lead researcher responsible for Use Case mapping, Personas, and User Journeys

• Lead researcher responsible for personas mapping using Machine Learning.

Picpay

UX RESEARCHER

May 2020 • Feb 2021

Second Largest Brazilian Digital Bank

• Lead researcher responsible for personas mapping using Machine Learning

• Responsible for adapting research processes to LGPD (Brazilian General Data Protection Law)

• Reduced the research recruitment time from 20 to 7 business days through process improvement actions

Youse

UX RESEARCHER

May 2017 • May 2020

First Brazilian Insurtech

• Lead researcher in an initiative that increased the number of engaged users in the Youse Rewards loyalty program by 260% through research findings and recommendations

• Lead researcher in persona mapping that led to marketing actions resulting in a 300% increase in performance of personalized advertising campaigns per persona.

Education

Social Communications

University of São Paulo

Bachelor

2015-2019

Disciplines include: Product Development, Research Methods in Communication, Advertising Research, Interface and Graphic Design.

 

Winner of the 2015 Siemens Innovation Award with a project in the field of urban mobility.

Web Design

UNIVERSITY OF BERGEN

Undergraduate Program

Disciplines include:

Web Design, Interaction Design,  and History of Computing.

2013-2014

Business Management

SENAC - MG

Associate Degree

Disciplines include:

Accounting, Financial Mathematics, Human Resources, Personnel Management.

2008 - 2010

Skills

Quantitative Research

Qualitative Research

Data Analysis

Market Research

Languages

Portuguese (native)

Norwegian (basic)

English (fluent)

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